Experiential media enabler

Make every screen an experience people stop for.

DGCT brings together glasses-free 3D, photoreal Gaussian Splatting captures, anonymous audience measurement and agentic AI, so media owners, brands and venues can deliver content that reacts to the people in front of it, and prove that it worked.

Glasses-free 3D Gaussian Splatting Audience-triggered content Agentic advertising
What we enable
Stopping powerFormats with depth and motion that win attention in busy places.
RelevanceContent that adapts to its audience and context, measured anonymously.
Measurable impactAttention, dwell and delivery evidence for every activation.
End to endDisplays, content pipeline, playback, operations and reporting.
Experiential formats

Four ways to turn a screen into a moment.

We enable each format end to end, from the display technology and content adaptation to playback, operations and measurement, working with your creative agency or our partner studios.

with

Glasses-free 3D displays

Autostereoscopic screens where products, logos and characters come out of the display, with no glasses needed.

  • Digital signage & DOOH
  • Retail windows & flagship stores
  • Trade shows, launches & brand events
  • Museums, healthcare, training & simulation
next-generation 3D

Gaussian Splatting

Photoreal 3D captures of real products, people and places, rendered in real time from any angle and shown in true depth.

  • Capture products, spaces & people in photoreal 3D
  • Real-time rendering from any viewpoint
  • Displayed in depth on glasses-free 3D screens
  • Virtual showrooms, luxury, real estate & heritage
anonymous video analytics by

Audience-triggered content

Content that changes with who is watching, triggered in real time by anonymous video analytics that detect viewers, attention and demographics, never identities.

  • Triggers on viewers, attention time & dwell time
  • Gender & age-group content rules
  • Opportunity to see (OTS), impressions & viewer counts
  • Time, weather, location & sensor context
  • Privacy by design: face detection, not recognition
powered by edgePulseVideo

Agentic advertising

AI agents that select, assemble and optimize creative in real time against the campaign's goals, within the brand's guardrails.

  • Goal-driven creative selection
  • Dynamic creative assembly within brand rules
  • Continuous optimization on attention & outcomes
  • Human approval and full audit trail
About edgePulseVideo
Why "enabler"

We make the experience possible, then make it work at scale, every day.

Great experiential ideas often fail on technology, operations or measurement. DGCT takes care of the whole chain so creative teams can focus on the story.

01
Concept & formatChoose the right format, display and placement for the audience, venue and objective.
02
Content enablementAdapt creative to 3D and Gaussian Splatting formats and set up audience and agentic rules.
03
Deploy & operateInstall, play out and supervise every screen with the adooh platform and adooh.remote.
04
Measure & proveReport viewers, attention time, dwell and impressions with DOOH audience measurement and adooh.pod.
An ecosystem, not a single screen

Best-in-class partners, one accountable team.

DGCT integrates leading display and audience technologies with its own platform, so the experience, the playback and the proof come from one place.

Glasses-free 3D displays and 3D content for retail, events and museums.
Audience measurement by Anonymous video analytics for viewers, attention, dwell time and demographics.
adooh platformMedia asset management, distribution, players and integrated monitoring.
edgePulseVideoEdge video analytics and agentic AI that adapt and optimize content.
adooh.podProof of delivery with playlogs, screen captures and audience data.
adooh.remoteSecure remote supervision of every player and edge device.
Where it works

Wherever attention is hard to win.

Media owners

Premium experiential inventory that commands higher CPMs and proves its value.

Retail & malls

Windows, atriums and flagship stores that draw shoppers in.

Brands & agencies

Launches, pop-ups and campaigns that people film and share.

Venues & events

Museums, exhibitions, trade shows and transport hubs.

Planning a launch, a flagship or a campaign that has to stand out?

Let's find the experiential format that fits your audience, venue and goals.

Talk to our experiential team