Audience & attention
Separate passers-by from real viewers and measure how long they watch.
- Viewers & opportunities to see (OTS)
- Impressions per screen, content & campaign
- Attention time & dwell time
Audience Measurement
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Know who watches every screen, anonymously.
DOOH audience measurement with anonymous video analytics: count viewers, opportunities to see (OTS) and impressions, measure attention time and dwell time, and understand gender and age-group demographics, without ever identifying anyone. The same computer vision counts people and vehicles and maps how they move.
Anonymous video analytics
OTS & impressions
Attention time
Dwell time
Demographics
People & vehicle counting
Why measure with DGCT
Privacy by designFace detection, not recognition. No images stored.
Real timeMetrics and content triggers in seconds, at the edge.
Trusted metricsAudience data advertisers can plan and buy on.
ConnectedFeeds proof of delivery, edgePulseVideo and iCrunch.
What we measure
From the people in front of the screen to the flows around it.
Sensors at each screen or location turn camera feeds into anonymous metadata, in real time.
Demographics & mood
Understand who your audience is, hour by hour, without personal data.
- Gender & age-group estimates
- Mood & emotion indicators
- Audience profiles by daypart & location
Audience-triggered content
Use live audience signals to choose what plays next.
- Demographic & attention triggers
- Agentic optimization with edgePulseVideo
- Content effectiveness by audience
People counting & queues
Count footfall and monitor occupancy and queues in public places.
- Footfall & conversion at entrances
- Queue length & waiting time (taxi, service, F&B)
- Occupancy by zone
Vehicle & traffic counting
Measure the traffic that roadside and transit screens actually reach.
- Car counting & classification
- Traffic flows by time of day
- Audience estimates for roadside OOH
Heatmaps & location intelligence
See how people move through malls, stores and transport hubs.
- Movement & dwell heatmaps
- Zone and path analysis
- Screen placement optimization
Privacy by design
Count and understand audiences, never identify them.
Video is analyzed on the sensor at the screen and immediately discarded. Only anonymous metadata leaves the device: counts, durations and estimated demographics. There is no face recognition, no stored image and no personal data, so audience measurement stays compatible with privacy regulations such as Singapore's PDPA and Europe's GDPR.
ViewersPeople who actually looked at the screen.
Opportunity to see (OTS)Everyone who passed within viewing range.
ImpressionsViews counted per content, campaign and screen.
Attention timeHow long viewers actually looked at the screen.
Dwell timeHow long people stayed in front of the screen.
DemographicsEstimated gender and age group, aggregated.
Put the data to work
Audience data that sells, proves and optimizes.
Sell on audience
Price and package inventory on measured audiences, not estimates.
Prove delivery
Enrich adooh.pod reports with the audience behind every play.
Optimize with AI
Let edgePulseVideo agents act on live audience signals.
Analyze at scale
Combine audience, playback and sales data in iCrunch.
Find out who is really watching your screens.
Start with a measurement pilot on a few locations.