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Out-of-Home and Retail Media networks

Turn every screen into an intelligent media asset.

Digital advertising screen in a roadside bus shelter

Unify content, campaigns, devices, audience measurement and operational data to manage DOOH networks in real time, prove delivery and impact, optimize campaigns, reduce downtime and create more valuable audience experiences.

Campaign Management Audience Measurement Proof of Delivery Experiential Media Remote Operations Data & AI
Built for phygital media networks
DOOH Media OwnersOperate large distributed screen networks, campaigns, inventory and proof of delivery.
Retail Media NetworksConnect in-store media, audience intelligence, content activation and measurable engagement.
Transportation HubsManage high-visibility media networks across airports, stations, roads and public spaces.
Smart Cities & Public SpacesCombine digital displays, connected devices, traffic and environmental data.
DOOH use cases

From campaign delivery to audience intelligence and network operations.

DGCT combines its long-standing DOOH expertise with adooh and iCrunch to connect media operations, audience analytics, device supervision and AI-driven decision-making in one coherent solution.

Content & Campaign Management

Plan, schedule and distribute content and advertising campaigns across large screen networks.

  • Content scheduling and distribution
  • Day-parting and campaign rules
  • Targeted screen groups
  • Media asset management

Audience Measurement & Attention

Measure who is exposed to content and understand engagement with far greater granularity than screen delivery alone.

  • Viewers per content
  • Audience demographics
  • Attention and dwell indicators
  • Audience-per-content analytics

Proof of Delivery & Campaign Verification

Provide advertisers and operators with trusted visibility into what was played, where, when and to which audience.

  • Proof-of-play reporting
  • Audience-enriched proof of delivery
  • Campaign delivery verification
  • Performance reporting

Experiential Media & Contextual Activation

Adapt content dynamically using audience, engagement, location, sensor and contextual signals.

  • Audience-triggered content
  • Age / demographic-based rules
  • Engagement-based activation
  • Interactive HTML5 experiences

Remote Device & Network Operations

Supervise geographically distributed players and displays while reducing on-site intervention.

  • Online / offline monitoring
  • CPU, memory, storage and network health
  • Remote access and troubleshooting
  • Alerts, restart and fleet management

Traffic, Footfall & Location Intelligence

Use camera, sensor and contextual data to understand how people and vehicles move around media locations.

  • Footfall and activity analysis
  • Heatmaps
  • Vehicle and traffic analytics
  • Location-performance benchmarking
One solution — multiple media environments

Intelligence across the physical media ecosystem.

The same technology foundation adapts to classic DOOH, retail media, transportation and public-space environments while keeping campaign, audience and operational requirements connected.

DOOH Media Owners

Campaign management, scheduling, screen monitoring, audience measurement, proof of delivery and operational analytics across large media estates.

Retail Media

In-store media, shopper engagement, audience-triggered content, footfall analytics and measurable physical-to-digital activation.

Transportation

Airport, station, roadside and transit environments combining high-availability media operations with audience and traffic intelligence.

Smart Cities

Public displays, connected endpoints, traffic and environmental data, incident monitoring and citywide operational visibility.

Powered by adooh

The operational media platform behind DGCT DOOH solutions.

adooh provides the core media capabilities required to operate modern DOOH and retail media networks — from content and campaign management to audience measurement, device supervision, IoT integration and data analytics.

Media ManagementVideo, images, HTML, live streams and other media assets.
Schedule ManagementPeriods, day parts, rules and targeted screen distribution.
Audience MeasurementAudience-per-content data and demographic breakdowns.
Remote Device ManagementHealth monitoring, remote support and fleet operations.
IoT & SensorsConnected devices and contextual data integration.
Data AnalyticsData mining, visualization and machine-learning capabilities.
Ask your media network

From thousands of screens and campaigns to direct operational answers.

With iCrunch Pulse, media and operations teams can query campaign, audience, device and location datasets in natural language while execution remains governed and reproducible.

Which campaigns under-delivered yesterday and on which screens?
Which locations generated the highest audience engagement per content category?
Show screens with repeated device-health incidents during the last seven days.
Which content performed best for each audience segment this month?
Which sites have high footfall but low campaign engagement?
Business benefits

Increase media value. Reduce downtime. Improve accountability.

Increase

  • Media inventory value
  • Audience engagement
  • Campaign relevance
  • Advertiser confidence
  • Network monetization

Reduce

  • Screen downtime
  • Field interventions
  • Operational cost
  • Campaign under-delivery
  • Manual reporting

Improve

  • Campaign visibility
  • Proof of delivery
  • Audience intelligence
  • Network availability
  • Decision speed
Powered by adooh + iCrunch

One intelligence chain from media delivery to action.

adooh manages media, campaigns and distributed devices. iCrunch Data prepares and historizes operational and audience datasets. iCrunch Sense extracts patterns and predictive intelligence. iCrunch Pulse governs trusted analytics execution.

adooh Content, campaigns, screens, players, audience measurement, sensors and remote operations.
iCrunch Data Campaign, proof-of-play, audience, device, traffic and contextual data unified and historized.
iCrunch Sense + Pulse Audience intelligence, anomaly detection, pattern discovery and deterministic analytics.
DOOH Solutions Smarter campaigns, measurable audiences, trusted delivery and efficient network operations.

Make every screen measurable, intelligent and operational.

Connect media delivery, audiences and network operations to the decisions that matter.

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